'Simon Says' Showtime – Inside the new campaign for Broadway's MJ the Musical

This week, Broadway's smash hit MJ the Musical went live with the digital campaign designed by Flourish Culture's own Larry Lyons in collaboration with Biz Chica Media. The 3-part photo and video series interviews three staff members from the front of house at the prestigious Neil Simon Theater, offering rare behind-the-scenes insights into the award winning production through the eyes of the staff that knows it best.

The video footage invites viewers into the dazzling world of MJ -- bumping sounds from the cast recording, audiences dancing in their seats, snippets teasing the show's unforgettable costume and set design. Walking side-by-side through the majestic theater with Shane, Yolanda and Matthew, viewers are offered tips on the best seating sections, their favorite performance numbers and memorable celebrity sightings.

The "Simon Says" campaign is unique, shaped by our investment in elevating the voices of ALL of the individuals responsible for creating magical theatrical experiences. Given the ways that racism and classism have shaped the theater-going experience for so many of us, Flourish Culture prides itself on engineering thoughtful campaigns that acknowledge this painful history, amplify unheard voices, and invite more diverse audiences to engage with Broadway. It is our belief that meeting people where they are and addressing past harms with sensitivity allows for more authentic connection.

By keeping issues of representation, diversity and historical inequity front of mind as we create marketing materials and audience development strategies, we have an opportunity to build greater understanding and community. Flourish Culture works to extend an equal platform for more diverse audiences to enjoy and participate in the theater arts. Contact us today to discuss how we can support your upcoming production.